I confess, I really like stuff that works. I don’t appreciate bugs and workarounds. Computers and software are particularly bad offenders. That’s why if I can’t control component quality myself (I build my own desktop computers), I’d rather trust vertically integrated products (e.g. Microsoft Surface, Google Nexus, Apple products). Vertical integration in its purest form is where the supply chain of a company is owned by that company. From a consumer perspective that means a greater focus on quality for all components of a service. In the computer world the Open System Interconnection (OSI) model describes all the components required to function optimally for services to work well. My passion for quality also happens to be why I have found my career focus on telecom (layer 1) and telecom engineering (layer 0), especially in a rural environment. If telecom does not work, not much else does.