Finally! The NPR Planet Money episode on Price Club / Costco. Why they purposely make shopping harder and why people love it. The quotes in this podcast are priceless; from the founder himself “I was adamant that we would not have signs telling people where things were because that would make it likely that they would wander through all the aisles and find other things to buy.”
Here’s something I don’t understand about people shopping at Costco. Clearly Costco is not a “quick stop” experience. There are no express cashiers! So why do people still insist on going to Costco to buy a single item???
Image of Costco patron buying only two items (that’s my stuff on the left) on Oct 30, 2015 – bananas and bread?: