Planet Money Talks About Organ Donations And How To Increase Them

Empathy is not an effective way to encourage people to be on an organ registry. But simply asking them when they are not thinking about it (via DMV registry) is extremely effective. It works because we are annoyed and distracted and not thinking about death. Interestingly, Alberta recently made this change, to ask the question at the registry, just this year.

http://www.npr.org/blogs/money/2014/02/19/279664019/episode-518-how-to-bore-someone-into-donating-an-organ